If you are considering creating a Facebook business page, you will need to follow a few steps that can help you make the most of your page. First, fill in as much information as you can about your company. Your users and Facebook algorithms will appreciate the more information you provide. Profile pictures and cover photos are important visual elements of a Facebook business page, so make sure to add more than a logo to them. Video can be added to your cover photo.
Optimize your profile picture and cover photo for different dimensions
Your profile picture and cover photo should be optimized for different sizes when you create a Facebook page for your business. Your profile picture will be placed on top of your cover photo. You'll need to ensure that your profile picture doesn't obscure any important information. To modify it, hover over the bottom-right corner.
You can choose to have your profile photo and cover image in different sizes when building a Facebook company page. Cover photos for desktop users should be 820 x 315 pixels in size, while those for mobile should be 640 x 360 pixels. Facebook will reduce images that are smaller than this size and make them blurry. Therefore, use an appropriate image size and save it as a PNG file.
Add a call to action button
Adding a call-to-action button to your Facebook business page will encourage visitors to take important actions, such as purchasing tickets or downloading an app. Facebook offers call-to-action buttons for free. They can be added by Page administrators, editors and moderators. It is a great way for people to take action and you can track how many people click it.
Depending on the type of CTA button you're using, adjusting the placement of the button on your Facebook business page can be a tedious process. Before you place the button on your company's page, it is best to test it. You have several options to choose from depending on the type action you want visitors to take.
Make your brand story compelling
You must tell a compelling brand story if your Facebook business page is to succeed. A brand story is a brief description about your company's mission, vision and values. Your brand story should also tell your audience why they should value what you are selling. Six key elements are essential to a compelling brand story. Below are some tips for creating an interesting story:
A great brand story links together all the services and products a company offers. It helps people find it. It also links the brand promise and the aspirations for the audience. It is essential to tell a compelling brand story that engages and keeps people coming back for more. This guide will walk you through every step of crafting a compelling brand story.
Select a business category
Facebook allows you to create up to three categories. Any existing categories will be removed. It is better to choose a specific category. Three categories will improve your page's ranking on Facebook. However, you can add more. The categories are organized using drop-down lists. Next, fill out the details of your business. Depending upon the nature and location of your business, you may need to add a phone or postal address.
First, choose a business category. You can create pages for local businesses, companies, brands, artists, causes, and others. A page can be added for entertainment. It's best to choose a category that is related to the product or service you are selling for a small business. If that is the case, you can add a page to support a non-profit organization.
Upload a cover photo
Upload a cover film to make your page stand out. Cover videos are a great way to advertise your product or service and can be as long as 90 seconds. Be concise and only focus on the most important points of your business in your video. Include a CTA. This could be a coupon, trial deal or website link. They can also be set up so that they play in loop automatically or just like a GIF.
You must ensure that your cover video meets Facebook requirements before you upload it. Videos must meet the minimum resolution requirements and dimensions. If you don't have any video equipment, you can purchase stock video online and upload it to your business page. Your cover video should focus on your target audience. A professional videographer can assist you if your skills are not up to the task of creating a cover clip.
FAQ
What is content marketing?
This is a strategy that creates valuable, relevant content for your website or blog. This content can be text, images, or infographics. It helps to keep customers interested and attract new ones.
Do you need a large budget to do content marketing?
It all depends on how big your business is and where you are at. Small businesses often start with no dedicated resources. Once they start to grow, however, they soon realize how a solid content strategy can increase sales and improve customer engagement.
When you partner with a content marketing agency or freelance writer, you'll get access to a wide range of tools and expertise. These professionals will help you to identify and address problems in your company so that you can develop your content marketing strategy.
A solid content marketing strategy will allow you to make enough money to cover production costs and still have the flexibility to invest in other areas of your business.
Does Content Marketing require an SEO specialist? Yes!
SEO experts know how search engines like Google rank pages. They can also help you choose the right keywords to optimize your page.
Why do I need a Content Marketing Strategy to succeed? Why should I not only send out emails, but also post social media updates.
There are two main reasons why you might not want to use a Content Marketing Strategy.
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Perhaps you think email marketing and social networking posts are enough for people to talk about your brand.
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It's possible to assume that sharing this content via social media and email marketing is not practical.
Both assumptions are incorrect.
Email marketing and social media posts can be great ways to communicate with customers and prospects. However, these are not sufficient.
You can't rely on an email campaign to reach your goals. You need to integrate it with a larger strategy. Your goals will not be achieved by social media posts. They should be part and parcel of an overall strategy.
A Content Marketing Strategy is the key to this success. Creating a strategy that sets clear objectives for each piece of content allows you to manage your entire content creation process.
As a result, your time will be more focused on other aspects of your business such as increasing your conversion rates and growing your audience.
Even though Content Marketing Strategy has many benefits, it doesn’t make it easy.
It is important to have a strategy.
Statistics
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
External Links
How To
What are some of the best content marketing tools?
Every industry is different, so there's no single platform that will work for everyone. But most industries have at the very least one tool they like to use. Hubspot's software has been proven to improve conversion rates by over 50%. It is therefore widely used by marketers.
There are many tools out there that offer different features. Some tools offer better analytics tracking while others make it easier to collaborate between teams. Others offer A/B testing features that can help improve your content marketing ROI.
Before you make a choice about which platform to use, consider these: What are its pros and cons? What will it do for me now? And what about after 2 years?
Here are the top 5 content marketing platforms according to Entrepreneur Magazine.
Marketo Content Studio is the #1 Content Marketing Platform
Marketo, a software company that provides enterprise social media management software, is available. Marketo offers a range of products and services that include CRM software, social publishing tools and analytic dashboards.
They also offer a content studio that gives businesses access to a library of pre-made templates and graphics that can be modified into customized designs.
This means you don’t need time to create new graphics and write unique content. Instead, focus on creating content that is relevant to your audience.
Marketo makes it easy to include images and videos in your blog posts. This helps make them visually appealing and increases engagement with your readers.
Marketo requires that you upload your files to Marketo in order to edit them.
Trello: Content marketing platform#2
Trello works in the same way as Kanban boards when it comes to project management. Both feature task lists that users can assign to each other and track progress.
Trello lets you set up boards for each person on your team and assign specific responsibilities. It allows you to share information among workers in a simple workflow.
Trello, however, doesn't need any special software to work. It can be used on any device.
Trello allows you to invite others to collaborate on projects, without sharing sensitive data.
This allows you to create a private forum and only reveal the necessary details to others who need them to complete a task.
Content Marketing Platform 3: Google Suite
Google offers a range of products tailored to business owners. Google Docs, Sheets and Slides are all part of the company's G Suite.
It is important to remember that these applications can't be free. You will need to pay for each user individually. You can use them for multiple purposes with many plans starting at $5 per month.
Two licenses are required to be able to create and embed links from other websites.
However, if only one document is needed, you will be able to create it free of charge.
Google tools have the advantage of being compatible with Gmail and other applications. This means you can easily send links to documents via email and efficiently store data in Google Drive.
Hubspot Content Marketing Platform 4
HubSpot has a great reputation as a web-based advertising tool. It offers many functions.
Its platform lets users manage various aspects of websites, landing pages, or blogs. For instance, they can create automated emails and track conversions.
HubSpot is also compatible with Salesforce and WordPress. This means you can connect all three platforms.
HubSpot integrates well with over 200 third party apps. This is one the most attractive features. This means you can automate processes and generate reports based on real-time data.
You won't have the ability to publish content directly via HubSpot. However, you can export it to many formats, such as HTML, PDF, Word.
HubSpot has a free version that allows you to test pricing. But once you upgrade to the paid account, you get unlimited access to everything.
HubSpot is the best blog platform and eCommerce solution. Get started today!