It is important to know how to measure success in your B2B content marketing efforts. You can look at examples such as the CMI podcast and the online magazine of GE. HubSpot's blog or WeWork can be consulted. Both companies regularly publish useful content. In either case, you'll see that they're generating leads through their content.
GE's online magazine
GE's online magazine is a perfect example of B2B content marketing that serves a practical purpose to its audience. The magazine is called "The Txchnologist" and focuses on GE's latest technologies, as well as the wider technology landscape. The company has been a well-known resource for technology lovers around the world. This B2B content strategy has helped to grow a loyal audience and prospects.
GE's content can be as varied as its products. Its scientists, engineers and thinkers produce engaging content for the general population. The company has partnered with Wattpad and produced an eight-part podcast miniseries called "The Message" which has since topped the iTunes charts. Although it's not the most obvious example of B2B content, it works. It's easy to see why.
CMI's podcast
In addition to the podcast's regular content, the CMI offers a recurring "Rants and Raves" segment and a podcast on b2b content marketing best practices. These interviews are with Joe Pulizzi, the founder of CMI and industry experts and provide valuable insights on what works and what does not. The podcast is listened to by nearly five million people each month. It covers everything from content marketing best practices to historical examples.
According to CMI research, successful B2B content marketing helps companies of all sizes. Marketing professionals of all sizes report success with content marketing. Outsourcing is a great method to produce content. Marketing professionals are increasingly outsourcing B2B content, with 81 per cent of them planning to do so by 2021. This is an increase of 66 per cent last year.
WeWork's blog
WeWork's Blog might appeal to B2B content marketing professionals. Although it may be easy to mistake the blog of the coliving and coworking provider for consumer-oriented content, the content is actually designed to help entrepreneurs reinvent the world of work. Content marketers will have more to do with gig economy as it grows. As such, we recommend using the company blog to inform your strategies.
A B2B blog, or business-to-business, should have a beginning, middle, and end. You want to provide value content for your target audience. It's more likely that readers will share it with their friends if they find it useful. And, as a bonus, it's fun to read. So, here are some tips on using a blog for business-to-business content marketing.
HubSpot's blog
HubSpot blogs can serve as the tactical "Wikipedia" for digital marketers. This blog offers everything you need to start content marketing. HubSpot posts are updated regularly, in fact. These are the most popular HubSpot posts. These posts offer tips on how you can maximize the effectiveness and impact of your blog. If you want to optimize your blog content and improve your search engine rankings, you must invest in content marketing.
HubSpot blogs are carefully curated and contain soft CTAs. Some articles include links to product pages, or gated content. HubSpot uses templates as their primary lead magnets. HubSpot posts usually include a soft CTA. The original date of the post and whether or not it has been updated recently are displayed along with three or six related articles. It is difficult to discern if these articles were manually curated.
FAQ
How long can I expect my content-marketing campaign to last?
It varies based on the type of service or product offered.
If you are a shoe seller, for example, you might spend a month designing new shoes. For example, you might launch this new product in August and continue to update it throughout the year.
If you're selling clothes, you might create one look for fall and one for spring. You want to keep your customers interested by offering something new every day.
Your goals determine the length of your content marketing campaign. A small business may only require you to concentrate on one channel. To reach large audiences, larger companies might need to consider several channels.
What is the difference between content marketing and content creation?
Content marketing is the idea that all great brands have the same message. They consistently deliver the valuable information people want and require.
Content marketers understand how to create the best content for each channel at various times.
They know how to plan and execute a marketing strategy that will be effective in promoting their products.
In other words, they think strategically about what they do and why it matters.
This is the core skill required to be successful as a content marketer.
What makes content marketing different to traditional advertising?
Content marketing is different. Traditional advertising focuses only on getting attention. Traditional advertising is often a waste, as most people overlook it. Instead, content marketing is more effective and will lead to higher engagement rates.
Statistics
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
External Links
How To
How can I make my videos more impressive?
Video Marketing is one powerful tool in Content Marketing. It helps you connect to your audience, engage with them emotionally, and build trust. But how can you go from being boring to amazing? Let's take a look at some easy tips!
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Tell a story. Storytelling is the core of any communication. Without storytelling, video marketing is not possible. You must decide what stories you want. Are you looking for something that is entertaining? Educational? Inspiring? It's easy to find inspiration on social media. Be inspired by these stories and use them as inspiration for yours.
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Use images. Images are a faster way to convey emotions than words. They allow us to connect with others and feel empathy. Include images in your videos. Images can be added to slideshows, or embedded directly into blog posts.
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It's easy to share. It's important to make it easy to share your message with others. Include sharing buttons for your videos. Add social icons to your slideshows. You can also add "Share" boxes to videos if your channel is YouTube.
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Don't overdo it. You might lose your viewers' attention if you give away too many graphics or provide too much information. Keep it simple. A few striking images can be enough to attract attention and keep people's attention.
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Keep it short. People love short videos. Make short videos, no more than 5 minutes, to build buzz around your brand.
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Get feedback. Most importantly, listen to your audience. Ask them about what works for them and what doesn’t. You can use the answers to improve your content.
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Create a plan. Once you've created your first video, think about how you can create more. Can you create a series? A playlist could be created with only the most popular videos.
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Test, test, test. It's not what you want. You should test any video before it is released. Take a look at the reactions. You can then make changes based off those results.
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Repeat. Repeat steps 1-8 until you find the perfect formula. You'll be able create amazing videos every time you learn what works.
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Measuring results. It is important to measure your videos' success. How did they perform? What are the preferences of certain audiences? These questions will help you fine-tune your strategy.
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Make adjustments as necessary. Don't stop learning once your video campaign is up and running. Learn from your mistakes and adjust your plans as necessary. The best marketers are always open to learning and improving.
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Enjoy it. It's not difficult to do video marketing, but it requires patience. You will learn new strategies, techniques and ideas as you gain experience to help you grow your company.