Brands can benefit from influencer marketing in a variety of ways. It is possible to reach a specific audience to increase engagement rates. Bigelow Tea and Leesa are just a few examples of brands who have used influencer marketing. Brands can double their reach by using influential people to promote their products. How do you know which brands are getting the best results from influencers?
Bigelow Tea
Bigelow Tea relied on influencer marketing in order to boost sales. Ashley Rene, a social media influencer with over 33,000 followers, was partnered with Bigelow Tea. She writes about design and lifestyle topics in the Southern United States. Bigelow Tea's collaboration was a success. Ashley helped the brand increase its media value by three times and earn more than $3,000,000 in sales. To increase brand awareness and drive sales, the company now partners with over 100 influencers from different niches.
Bigelow achieved a total of 6,000 clicks along with 133 million social media views through the influencer marketing campaign. In the process, the brand grew its followers by 258%, resulting in 46 million YouTube subscribers. Lynda content was incorporated into the brand’s regular videos. Many of these received over 1,000,000 views. Bigelow Tea achieved tangible results. The case study illustrates the power of influencer marketing to drive real results.
Leesa
Leesa uses social media heavily to build brand awareness and trust, despite being an online retailer. Leesa enlisted influential bloggers to write product reviews. This increased sales resulted from the trust and online visibility of these influencers. The company is indebted to these bloggers for their success, which is evident in the increased sales Leesa saw.
Influencers can increase sales by changing the message they send to different audiences. Influencers helped the brand reach 1.5 million people. Influencers have the potential to be trusted and held accountable. Unlike celebrities, influencers often have more connections with consumers. Leesa partnered with campus influencers due to their appeal to a younger audience. The result was more than 70,000 interactions and 500,000 impressions.
Pala Casino Resort & Spa
A recent case study shows that Pala Casino Resort and Spa collaborated with influential bloggers to produce content for their brand. The goal was reach a younger audience and to generate high quality content that can be used in future marketing efforts. By hiring these bloggers, the casino managed to reach its marketing goals, while engaging a new audience. Read on to learn more about their success with influencer marketing. This case will demonstrate how a casino can use influencer marketing to reach new audiences, and increase engagement rates.
21 Instagrammers and bloggers were invited to the social media event by the casino in order to create an influencer marketing program. Each blogger or influencer was asked for a minimum of three pieces. The overall reach of the event was 28 million, and the resort received 876 pieces of content. The campaign received over 50,000 engagements, and almost 1,000 more Facebook likes.
Mencap
Mencap's campaign involved working with social media influencers. It was a huge success. The campaign reached more than 10 million users on social media and drove over seven hundred thousand views. It also generated over two thousand engagements. In addition to the Mencap campaign, Hulu utilized influencer marketing to promote its new show, Casual. The social media influencers sent out pictures of tees with the slogan "Here is Me" and also included a link from Mencap on to their pages. The videos were shared on social media by followers of the influencer, who then posted the links to their followers. This helped Hulu to gain a larger following than their social media channels and also allowed them to reach new viewers.
The Mencap campaign also helped the charity reach a ten-million-followers milestone through influencer marketing. Mencap was careful to disclose its relationship to influential figures, as social media platform's rules require that brands do so. This allowed brands to reach out to their audience instantly, while still remaining in the public eye. Additionally, Mencap gained seven million more followers on social media thanks to this campaign, which generated more than two thousand likes.
FAQ
How long can I expect my content-marketing campaign to last?
This can vary depending on the industry or type of product or services offered.
If you are a shoe seller, for example, you might spend a month designing new shoes. You might launch the new product in August, and then keep it updated throughout the year.
If you sell clothing, you may design one look for fall as well as another for spring. Your goal is continually offer something fresh so your audience never gets bored.
Your goals will determine how long your content marketing program can last. For small-scale businesses, you may only need to focus on one channel. Larger companies may need to use multiple channels to reach their target audience.
What is the difference in content marketing and content creation?
Content marketing refers to the idea that great brands all have the same message. They consistently deliver the valuable information people want and require.
Content marketers understand how to create the best content for each channel at various times.
They also know how to implement a successful strategy in promotion and distribution.
That is, they think strategically about the things they do and what it means.
This is the essential skill set to become a content marketer.
Do I need an agency for Content Marketing?
No! It is possible to create high-quality content online with a variety of tools. Agency services are often expensive.
How much does it cost for a content strategist to be hired?
You can find many freelancers or agencies that offer content-creation services at a reasonable price. Some companies may pay more to get the best possible project manager.
Are I better off working with a team or doing content marketing on my own?
This question will depend on your experience, budget, and skill set. You won't be able to hire someone to manage the content creation, distribution and optimization tasks on a daily basis if you don’t have the funds.
Content marketing is something you must do if you are serious about being successful.
A great content strategist/agency can save you money and help you get more results.
It is not possible to be successful if you don't work hard and deliver high-quality content. A solid content plan is essential.
What content marketing agencies offer the best services?
Most content marketing agencies have extensive experience creating content strategies for their clients.
You can save a lot of time by having a plan tailored to your needs.
But don't assume that every agency has the skills you need. There are some companies that specialize in a specific niche, like eCommerce. Others focus on specific industries such as law firms.
Ask them to identify the areas that they specialize in, and then find the right agency.
Statistics
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
External Links
How To
Why Create A Content Marketing Plan? Why Now?
It is easy to feel overwhelmed when you start content marketing. But the truth is, you don't have to tackle everything at once. Start small.
It is best to start small. You risk wasting your time and making yourself sick if you do too many things at once. Instead, you should focus on one task at a time until it is mastered.
Start small. Don't be too concerned about perfecting every aspect in your content marketing strategy today. You should focus on one part of content-marketing at a time. You'll find yourself more comfortable and will naturally increase your efforts.
Take advantage of previous successes. Use your network and existing reputation to build upon previous successes. Reach out to industry influencers and ask them if they would be willing to promote you content. Or, create an event and invite bloggers to attend.
Even if you have never written any content before, you should start. Begin with something simple. Perhaps you will write a blog post or host a webinar. You should be able to measure the effectiveness of whatever you choose.