To measure the success and effectiveness of your B2B content-marketing efforts, it is essential to understand how to do so. You can look at examples such as the CMI podcast and the online magazine of GE. You can also visit the blogs of WeWork or HubSpot. Both companies publish interesting content on a regular basis. In each case, you will see that their content is generating leads.
GE's online magazine
The GE's online magazine serves a useful purpose and is a perfect example B2B marketing. The online magazine "The Txchnologist", which is also called "The Txchnologist", focuses on GE’s latest technologies and advances, but also addresses the larger technology landscape. It has become a trusted resource for technology enthusiasts around the world. This B2B marketing strategy has led to a steady growth in prospects and readers.
GE's content is as diverse as its products. Its scientists are engineers, thinkers, and scientists create captivating content for the public. The company partnered to Wattpad and produced a eight-part podcast miniseries entitled "The Message", which rose to the top of iTunes. This is not a clear example of B2B marketing, but it does work. It's not hard to see how.
CMI's podcast
In addition to the podcast's regular content, the CMI offers a recurring "Rants and Raves" segment and a podcast on b2b content marketing best practices. Interviews with Joe Pulizzi founder of CMI as well as industry experts give valuable insight into how things work and don't work. The podcast has nearly five million monthly listeners, and the topics covered range from best practices in content marketing to examples from the past.
CMI research has found that B2B content marketing is a great tool for companies of all sizes. A majority of marketers across all sizes report high content marketing success, with between 30 and 27 percent reporting it. Outsourcing can be a great way of producing content, whether blog posts or full-blown campaigns. Outsourcing B2B content marketing efforts is on the rise - 81 percent of marketers are planning to use this option by 2021, up from 66 percent last year.
WeWork's blog
WeWork's blog may be an example of a B2B content marketer. While it might be easy to mistake WeWork's blog for consumer-focused content. It's actually written for entrepreneurs who are trying to reinvent the world. As the gig economy gains traction, content marketers will be forced to confront the topic. For this reason, we recommend you consult the company's blog as a guide to your strategy.
A B2B blog, or business-to-business, should have a beginning, middle, and end. It is important to offer valuable content to a targeted audience. If the content is useful to the reader, they are more likely to share it with their networks. Plus, it's enjoyable to read. Here are some tips about using a website for content marketing.
HubSpot Blog
The HubSpot blog is the tactical Wikipedia for digital marketers. This blog offers everything you need to start content marketing. HubSpot actually updates many of its blog posts from time to time. Here are some of the most popular posts. These are tips to optimize your blog's effectiveness. Content marketing is crucial if your blog is to be optimized for search engines and rank higher in search engines.
HubSpot blogs for B2B companies are highly curated and include soft CTAs. Some articles have links to product pages. In addition, HubSpot includes templates as their primary lead magnets. HubSpot posts almost always include a soft CTA. It displays the original date of each post, as well as whether or not it has been recently updated. There are also three to six related articles. These articles can be difficult to determine if they were manually curated.
FAQ
How do you make good content?
Good content should be interesting, useful, and shareable. The best content is clear and concise. It should include a call-to action such as a link, button, or link that allows readers to signup for a free trial, find out more about a product/purchase something from your site. Visuals are also important in order to make your content easily shareable across media.
What is a Content Strategist and how do they work?
A content strategist helps brands tell stories by crafting engaging messages that connect emotionally to their audiences. They are storytellers who help brands tell brand stories that motivate people to act.
Content strategists are skilled at creating strategies that will engage customers and prospects. They use data analytics and storytelling to create experiences that are inspiring customers to go to stores, buy products, and share their excitement online.
They also understand how to integrate social media platforms into these campaigns. And they use technology tools such as video and virtual reality to deliver powerful customer experiences.
Digital content is not only created by content strategists, but they also translate these ideas into actionable plans that marketers must execute. This includes creating content for different channels (such as print or television), developing creative briefs, and managing budgets.
What is my ROI for using a Content Marketing Strategy
Businesses who implement a Content Marketing Strategy see a return on investment (ROI), between 5x-10x greater than those that do not.
A Content Marketing Strategy is designed for sales and leads generation.
It provides valuable insights into the business. These insights help you make smarter business decisions. For example, they can help you identify new opportunities and improve customer service.
Let me tell you how much you can make from your Content Marketing Strategy.
It is possible to easily double your overall income.
What if I post only links to other sites' content.
Yes! This is link building. It is a great way of increasing traffic to your website by linking back to other sites' content. Links to credible sources should only be included.
What is Content Marketing Strategy?
Content Marketing Strategy allows you to access data that you might not otherwise have. This data allows you measure the success of different types content.
It helps you to determine which strategies should be used to increase your site's traffic. It can also give you insights into the behaviour of your audience, so that you can produce even better content.
This means you can spend less time worrying about what kind of content works and more time focusing on what doesn't.
A Content Marketing Strategy also helps you analyze what messages resonate most with your audience.
This analysis will allow you to determine which content they like. This will allow you to create similar pieces of content, and help keep your ideas alive.
Finally, a Content Marketing Strategy will help you track how your content performs. By sharing content, you will be able to easily identify which types of content converts better.
In summary, a Content Marketing Strategy will ensure that your content performs to its potential.
Do I need an agency for Content Marketing?
No! No. There are many online tools that can help you create high quality content. A premium price is also a common charge for agencies.
How much does content marketing cost?
The cost of content marketing depends on whether it's an outsourced solution or something you do all yourself. Outsourcing content management services is typically cheaper than hiring full-time workers, which allows you scale quickly when your needs change.
HubSpot research found that outsourcing content production is more expensive for B2B companies than it is for consumers.
However, there are many resources online that provide content marketing tools for free that can be used to create engaging content and convert.
There are many ways you can optimize content to be found on search engines like Google and Bing. For example, you can write original articles, guest post on blogs, curate content from other websites, and repurpose existing materials.
If you choose to produce your own content, then you must learn how to make great content. Once you learn it, creating content will become easy.
Start by creating basic landing pages with WordPress. Then, you can move on to building your website. This will allow you to build a portfolio.
Statistics
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
External Links
How To
The Best Method To Send A Press Release
Let's now discuss how to create a press release. There are many options. You have the option of traditional methods, such as postal mail, or more modern distributions like email.
If you choose to use email, be sure to follow some basic guidelines:
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Be sure to make your subject line stand out. Your headline might not be enough to grab attention.
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Be concise. Don't ramble on and on about your press release. Keep things short and sweet.
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Make sure you write your email in plain English. It is unlikely that someone who reads your email will understand technical jargon.
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Include relevant images. Images go a long way toward getting people interested in what you're saying.
These are some tips to keep in mind when writing your press release:
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Avoid using unnecessary words like "we", "our", "I," or "me".
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Before you write your press release, think about who your audience is. What do they care about most? How can you build a relationship with them?
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Make sure to include URLs within your email.
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Get permission before you send your press release. Before you send your press release, make sure to ask permission from the recipient.
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Don't spam. Do not send multiple copies your press release.
Now it's time for you to distribute your press release. Next, you need to identify the right channels for your message to reach them. These are the top five options:
Traditional
You likely already have a list with publications to which you wish to submit your press release. These may include local newspapers, magazines, trade journals, industry newsletters, and blogs.
Many publications will require submission fees. Some even offer special incentives to authors who pitch stories. For example, some publications give away free subscriptions for every story published. Some publications offer a percentage from the revenue generated for each article sold.
While submitting your press release through traditional means is still an option, most experts recommend going online.
Online Channels
Online channels are one of many ways to reach potential customers. Online news sites such as Google News, Yahoo!, Bing News, AOL, and Yahoo! offer opportunities for press releases to be published on their websites.
Google News, which has been around for over a decade, provides news feeds of major media outlets. It is easy to locate your company name among hundreds of companies.
Yahoo! Yahoo! News provides similar services, but is focused on news about specific topics. You'll find links to articles about your business if you search for the name of your company.
BING NEWS offers the ability to search keywords across its network. This is very helpful when searching for information about a topic.
AOL News offers similar services that Yahoo! AOL News offers similar services to Yahoo! While it's not as well-known as those two giants, AOL does offer a good service at a reasonable price.
Some publications let you post your press releases. Many charge a monthly fee. Many websites offer press releases for free.
These include PRWeb (Press Release Monitor), PR Newswire, Business Wire and PR Newswire.
PR Web was established in 1997 and is the largest website devoted to press releases. It currently has more than 1 million members. Access to thousands of press releases, posted by businesses across the globe, is available to users.
PR Web offers an RSS feed, which automatically updates your website whenever someone posts a press release.
PR Newswire is another great resource for finding press releases. They claim to have the biggest database of press releases in existence.
A RSS feed is also available to keep you up to date with what's going on in the press releases space.
Print Media
Print media might be the way to go if you're looking to reach a wider audience than just online journalists. Print media can be very powerful for small businesses.
For example, if your business sells products such as books, clothing, or electronics, you could use print ads to promote your latest product line. You can also advertise in magazines or newspapers.
If you are looking for something different, look into the "free" section in your local paper. You may find advertising jobs in classifieds.
Contact local television stations and radio stations. They may be open to accepting press releases as part or their regular programming.
Press releases are still available
Mobile apps seem to be the topic of conversation these days. Did you also know that press release are still relevant? They're more important than ever.
People expect immediate results in today's world. It is important to ensure that your message reaches the right person if you wish to get noticed. That means using every channel possible to do so.
Facebook ads don't always have to be expensive. Instead, look for creative ways to connect with your customers.
The bottom line? Word of mouth is your best tool for growing your business. Your customers will tell their friends and family about your business. Make sure that they know about it!