Content marketing stats are essential for measuring success. This is the most widely used method of online marketing with 98% of marketers using written content. Organic social media and email marketing are the second- and third most preferred forms of content. A strategy is essential for content marketing. Successful measurement of results will be a key part of any strategy. Below are some content marketing stats to keep in mind:
Blog posts with images have a 94% higher click-through rate
In a recent study, Buffer, a social media scheduling service, found that the top-ranking blogs had an average of one image per 350 words. This is good news, especially for those who wish to increase their audience’s engagement and encourage them to stay on their site for longer periods of time. Using images in your content is a great way to link paragraphs and clarify ideas. Images help readers interact and underline the tone.
The ability to add images to your content can help increase your view-through rates by as much at ninety-four% Studies have shown that posts with photos receive 94% more hits than those without. Images increase traffic to your content and make it more accessible for your readers. Images should reflect your brand and be optimized for search results. You can include multiple images in a single post.
Long-form blog posts get more social shares
Social shares are more likely to come from long-form content than short posts. BuzzSumo discovered that articles longer than 1000 words were more popular than shorter posts. The study also found that longer content is more likely than shorter to engage readers. Inbound links are still a key factor in Google ranking. Longer content is more likely to attract readers.
Promote your blog posts with long-form articles through your existing content to increase their social shares. Reviewing older content is a great idea. You can then link to it with newer content. It is possible to gain popularity with the content that was successful. These are effective ways to promote long-form contents:
Videos on blogs get more social sharing
Video can be a great way to drive traffic and increase engagement. Video can spark your marketing campaigns. To increase traffic to your blog and social sharing, video content can be integrated into it. Learn how to incorporate videos into your blog posts. These five blog posts feature video. A video embedded in a blog post will double its social reach by tenfold!
Engaging videos can increase your chances of being seen on Facebook's News Feed. Facebook's algorithm assigns a relevancy score to every story, so stories that are relevant to your audience will appear at the top of the News Feed. Aiming to get more views for your videos, you can include a call-to-action at the end of the video, which is the "virtual handshake" you exchange with your viewers. Using a simple phrase like "to learn more, click here" is a great way to get your video noticed.
FAQ
How can you create a content marketing strategy that is effective?
Start by deciding what kind of content content you want. Next, identify your target market and the ways they use the internet. Next, choose the best channels to reach your target audience. Next, find the right keywords and create compelling copy to promote each piece of content.
How can I determine success with content marketing
There are several ways you can measure the effectiveness and impact of your content marketing efforts. One method is to count the number of people who visit your website. The other is to see how many leads you generate.
Is Content Marketing right for me?
Absolutely! Absolutely! Content marketing works for every type of business. Whether you sell products or services, provide support, or offer training, creating content is a great way for customers to learn about your company and stay connected.
How long should my Content Marketing last?
It depends on your goals. Businesses may be looking for immediate results, while others want long-term growth. We recommend starting with three consecutive months of content creation, then reviewing the results after that period.
What is strategic content marketing?
Content marketing refers to the art of creating quality content that can be shared across all channels. It's about giving people the things they want. The best companies are those that get this.
Strategic Content Marketing ensures you give them exactly what they need at the right time.
Knowing what people care most about is key. Listening carefully can help you understand their thoughts and feelings. Then, create high-quality content to answer their questions and solve their problems. This creates trust and loyalty that will ensure you are there when they need you.
What length should my content marketing campaign last?
This can vary depending on the industry or type of product or services offered.
You might spend a month designing a new style of shoe if you're selling shoes. For example, you could launch your new product in August. You may then continue to update it throughout each year.
If you are selling clothing, one look might be for spring and one for fall. You want to keep your customers interested by offering something new every day.
Your goals will dictate how long your content marketing strategy lasts. Small-scale businesses may only require one channel. For larger companies, you may need to consider multiple channels to reach a broad target audience.
What are the top mistakes people make when they start a content marketing campaign?
For any content marketing strategy, a plan is essential. Without a solid plan all of your efforts will be wasted. Without a solid plan in place, you can create tons and tons of content.
A well-thought-out strategy for content marketing provides direction, focus, as well as goals. It keeps everything in line as you move to different phases. One example: If you're using social media to promote your campaign, you might begin by looking at which posts are receiving the highest engagement rates. This will allow you to determine which types of posts will drive traffic to your website and which won't. These results will help you decide whether to create a series or video blog.
Another mistake people make is not estimating how long a content marketing campaign will be effective. If you are planning to launch a new site tomorrow, it is a good idea to write some content right away. You may want to wait for more data if you have been working on a content-marketing strategy for six month before publishing new material.
It takes time and effort to create great content. Do not rush or undervalue this step.
Suppose you're a business owner who wants to learn more about content marketing. We recommend you to read our guide, How to Create Content That Works. This guide includes ten steps to help ensure your content marketing programs are successful.
Statistics
- Seventy-two percent business to business (B2B) (mailchimp.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
External Links
How To
What are the best content marketing platforms?
Although no platform is perfect for every industry, most industries have at minimum one preferred tool. Hubspot has been demonstrated to increase conversions by nearly half, making it a widely-used tool for marketers.
All tools are not created equal. Some tools offer better analytics tracking while others make it easier to collaborate between teams. Others offer A/B testing features that can help improve your content marketing ROI.
Before you decide on a platform, think about the following: What are their pros and cons? Will it meet my needs now? And what about in 2 years?
Here are the top 5 content marketing platforms according to Entrepreneur Magazine.
Marketo Content Studio #1 Content Marketing Platform
Marketo, a software company that provides enterprise social media management software, is available. It offers a wide range of products, including CRM software and social publishing tools.
They also offer a content Studio that allows businesses access to a range of pre-made templates as well as graphics that can easily be customized.
This means that you don’t need to spend hours writing content or designing graphics. Instead, you can instead focus on creating compelling content that speaks directly and effectively to your target audience.
Marketo makes it easy to include images and videos in your blog posts. This helps make them visually appealing and increases engagement with your readers.
The downside is that if you want to edit your video or image files, you'll have to upload them to Marketo first.
Trello: Content marketing platform#2
Trello is similar in concept to Kanban boards, which are used for project management. Both feature task lists that users can assign to each other and track progress.
Trello allows you create individual boards for each member of your team and assign them specific responsibilities. It also provides a convenient workflow for sharing information between workers.
Trello isn't dependent on any special software, unlike Kanban boards. You can use it on practically any device.
Trello allows you to invite others to collaborate on projects, without sharing sensitive data.
This means that you can create a private Board and share only the most important details with those who need it to complete a task.
Google Suite - Content Marketing Platform 3
Google offers a variety of products specifically designed for business owners. The company's G Suite includes Google Docs, Sheets, Slides, and more.
These applications are not free. Each user must be paid individually. Many plans start at $5 per user if you want to use them for multiple purposes.
You would need two licenses if you wanted to create a document or embed a link from another site.
But if you want to just create one document, it is possible to do so free of charge.
Google tools integrates well with Gmail, which is a significant benefit. Google tools integrate well with other apps such as Gmail, so you can send links to documents by email and store data efficiently in Google Drive.
Content Marketing Platform 4: Hubspot
HubSpot is a popular web-based tool for marketing that provides a wide range of functions.
The platform allows users to manage all aspects of their website, landing pages, blogs and other websites. They can, for example, create automated emails to track conversions.
HubSpot is also integrated with Salesforce and WordPress, meaning you can connect all three platforms.
HubSpot integrates easily with over 200 other third-party software applications. This means you can automate processes and generate reports based on real-time data.
While you won't be able to publish content directly from HubSpot, you can export it into many formats, including HTML, PDF, and Word.
HubSpot offers an unlimited trial version of its pricing platform. However, once you upgrade to a premium account, you have unlimited access.
So whether you are looking for a blog platform, an eCommerce solution, or anything else, try out HubSpot today.