B2B marketing trends reveal that nearly half the marketers publish content at least once per week. The most successful content marketers produce more content daily and frequently. The more content you produce, the more likely your prospects and customers will be to engage with it. In addition to blogs, many companies publish content via email, social media, and in-person events. Videos of short form are becoming more popular, with over two-thirds (or three-quarters) of marketers publishing content at least once per week.
In-person events
While in-person events have fallen by the wayside in the past several years, they're not entirely dead. In fact, most B2B marketers rate them as the most effective content tool. In fact, 67% of B2B marketers believe that events are the best content marketing tool. But not all events held in-person are the same. Trade shows and conferences, for example, are now less effective than in the past. Nevertheless, event marketers are aligning their content marketing strategies to these new trends.
Another option to attract prospects is virtual events. Virtual events can be targeted at ideal customers in different locations and help marketers to build stronger business relationships. The purpose of virtual events is conversion. A webinar can be used by companies to provide product information. Some companies use a webinar to share product information. Others hold in-person events to establish rapport with customers. In addition, webinars are an effective way to generate leads for your business.
Get shoppable content
Shoppable Content was considered an affiliate marketing technique that linked products to a store. Shoppable contents allow users to search products within the content. This technology allows publishers or E-Commerce editors, to create engaging shoppable articles. Here are three options to incorporate shoppable material into your content marketing plan. Compare your current marketing strategy with the potential benefits of shoppable material.
Shoppable content is one of the key trends in content marketing today. Shoppable content used previously to only include static images. Online video is now a popular option. Live streaming retail allows customers live to shop for products, increasing brand engagement. This trend is growing rapidly. Read on for more details. If you want to keep up with this trend, sign up for our enewsletters.
Interactive content
One of the latest trends in B2B content marketing is interactive content. Interactive content is interactive. It can make a buyer feel the product or services. People who interact with content find it more helpful. You can, for example, learn more about the product/service through interactive videos. A company could share a case study on the benefits of using interactive content for a purchase decision. This is a great way to reach a wider audience and generate more leads.
Interactive content is becoming more common in B2B businesses. Interactive content is becoming more popular for B2B companies. It can be used to attract leads, but also engage visitors and provide a more enjoyable experience. Leadfeeder was used by YourSales, a sales and consulting company. It collected information about the visitors to its website. YourSales could track which content was most popular and how visitors got there after integrating the plugin to Mailchimp.
Short-form videos
Despite their short length, short-form videos can be effective when used as part of a larger content strategy. Convince & Convert is one example of a company that uses short-form videos to help customers solve problems and explain features. But how do these videos mesh with a larger content strategy? There are some key points you should remember when using these videos. Let's look at these key tips. Here are some key trends for B2B content marketing.
As consumers, we crave quick, convenient content. Even though traditional videos can seem intimidating, short-form videos often require less effort and cost less. Short-form videos are popular among B2B buyers. If the video is relevant and useful, they're more likely to watch it. Research has shown that 84% people who watch brand videos are convinced to buy products or services.
Podcasts
Podcasts can help you get your brand in front of the right audience. Podcasts are rapidly becoming an important medium for online content. With 118million monthly listeners, the US leads the podcasting trend. That's roughly 40% of all internet-users. This trend is only expected grow in the coming years. The trend is also being followed by other English-speaking nations.
In addition to being an excellent lead-generation method, podcasts also offer an alternate revenue stream. Podcasts offer a great source of revenue, not like traditional content marketing. They can be sponsored, subscribed, or community-based. Podcasts can also used internally in communication programs for employees and partners. First, determine why podcasts are right for you. After you have identified your audience and created content, you can determine the best format for your company.
Outsourcing
Outsourcing in B2B Content Marketing Programs can provide the ability to draw on the agency's expertise while focusing on internal resources. Written in-house, writers have an intimate understanding of the industry as well as the client's needs and can provide compelling content. A agency might not have the same level or expertise as an internal team. This could impact the quality of the content and the message. You may also find that some agencies only have access to a limited number writers. This could be problematic if you require unique content.
Employing employees to create your content can help you maintain a consistent brand message. Content creators in-house will have a better understanding of your company's goals and history so that they can create content that assists customers. Outsourced B2B content may make it more difficult to maintain a consistent brand voice. This can impact customer experience. However, outsourcing in content marketing is a great option if you're looking for a high-quality, affordable, and reliable solution to your marketing needs.
FAQ
What is my ROI for using a Content Marketing Strategy
Businesses that implement a Content Marketing Strategy are likely to see an average ROI between 5x and 10x more than those who don't.
A Content Marketing Strategy is designed to generate leads and sales.
It provides valuable insights into the business. These insights can help you make better business decisions like identifying new opportunities or improving customer service.
So, if content marketing strategy is something you're interested in, here are some numbers:
Your overall revenue can easily be doubled
Do content marketing agencies provide the best service?
Many content marketing agencies have years of experience in creating content strategies and delivering them to their clients.
Their knowledge can save you tons of time and effort by providing a comprehensive plan based on your needs.
Don't assume every agency can provide the skills that you require. Some companies specialize in specific niches, such as eCommerce. Others are specialists in particular industries, such law firms.
Ask them where they specialize and find the agency that suits you best.
What is Content Marketing without an Agency?
No! It is possible to create high-quality content online with a variety of tools. Agency services are often expensive.
Statistics
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
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How To
Why create a content marketing plan? Why now?
When you first start out with content marketing, you may feel overwhelmed by all the tasks involved. The truth is that you don't need all of the tasks at once. Start small.
Start With One Thing At A Time. It is possible to get overwhelmed and lose your progress if you try too hard. Focus on one thing at the time until you master it.
Start small. You don't have to perfect every aspect of content marketing today. Only focus on one area of content marketing at time. You will find that you become more comfortable with your content marketing efforts.
Profit from your previous successes. If you've already developed a strong reputation and following on social media, then why not leverage your existing network? Reach out to influencers in your industry and ask if they'd be willing to promote your content. Or, you can organize an event for bloggers.
It doesn't matter if you haven't created content before. Start with something easy. You might write a blog, host a webinar or just hold a Q&A session. Whatever you choose, make sure you can measure its effectiveness.