As a social marketing expert, I am constantly on the hunt for new Instagram trends. What are these new features? How will they affect your business? Is it worthwhile to use them? Read on to find out! Here are some of 2019's most talked about Instagram trends.
Carousel posts
To create a carousel post on Instagram, you must first decide which type of content to show on your account. You should decide how many frames you would like to show on your page, whether you'd like to jump from photo to photo, or if you want the whole thing to look like a panoramic effect. After determining the post's format, add relevant photos to your Instagram photo collection. Click the "+" button in the Instagram app and then click "layered square". There you can choose as many media files to be displayed in your carousel. Usually, this is between two to 10 photos. You can also pick as many videos and images as you wish, but they must not exceed four gigabytes. Drag and drop to change the order of visuals in the carousel.
Influencer marketing
There are many benefits to influencer marketing via Instagram. According to a recent survey 34% of daily US Instagram users bought an item after an influencer recommended it. This shows just how important influencers can be to the general public. And the power of that influence goes beyond Instagram. It is applicable across platforms, both online and offline. An influencer can help create an Instagram marketing strategy that suits your business goals.
TikTok-style content
If you're an avid Instagram user, you've probably heard of the new WOW trend. This is the trend of creators sharing their best travel moments. It's very similar to TikTok's Hacks videos. TikTok is basically a video format that lets creators share behind-the scene content and reveal their secrets. This type of content is possible to package as a TikTok Video with Voiceover and upload it to Instagram.
Instagram stickers - Add virtual stickers
You might be interested in how to add virtual stickers for Instagram posts. You can also make a poll with stickers. You can create a poll for any topic/question and customize the text color, font size, and more. You can even add emojis, too! These tips will help you get the most out of Instagram stickers. Instagram stickers are more than just the regular "like" & "comment” functions. You can also create polls with them.
Use the same hashtags in every post
Using the same hashtags for every post in Instagram is an incredibly inefficient way to increase your posts' visibility. The "Recent" section of the Instagram app is ordered by the original post date, so adding a hashtag later will not boost your post in recency. Instagram's algorithm also penalizes users who repeatedly use the same hashtags. This could lead to your account being suspended.
FAQ
What is strategic content marketing?
Content Marketing is about creating and sharing valuable content across multiple channels. It's all about giving people exactly what they want. This understanding is key to the success of any company.
Strategic Content Marketing will ensure that you provide them with exactly what they require at the right moment.
Listen carefully to what people think and get to know their interests. Then, create high-quality content to answer their questions and solve their problems. This builds trust and loyalty, and makes sure you're always available when they need your product/service.
How can you create content that is effective?
It is important to find topics that you are passionate about in order to create great content. Finding topics that interest you is the best way to write well. This means finding out what makes you tick and then using that knowledge to help others. It's one thing to write for yourself, but it's much easier to write for others.
How much should content marketing cost?
That depends on how many leads you want to generate. Depending upon the industry, the average cost for a lead can range from $5 to $10. We spent $20 per lead when we started our business. Now, we spend around $6-7 per lead.
Statistics
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
External Links
How To
Informationgraphic creation tips to help with content marketing
Infographics can be a great way to simplify complex concepts and make it easy to understand. Information marketing is about providing valuable and useful information to your target audience. Infographics are a great way to share this message.
For creating an infographic you'll need software such as Adobe Illustrator and Photoshop. These programs are great for creating infographics. After your design is complete, you can upload images from Unsplash and Pixabay to your design.
You can find inspiration for your own ideas by looking at existing infographics online. If you want to show calories in certain foods, then you can take a picture or diagram of a food pyramid, and add pictures of the foods. You could also look at the sugar content of soda pop, and then take a photo of a Coke bottle.
Once you have designed your infographic you can share it via social media channels, such as Facebook or Twitter. This helps people who aren't familiar with the concept learn about it. You can include hashtags in your infographic if you want to share it on social media. Hashtags allow users to follow along with conversations surrounding specific topics.
If you decide to create an infographic, try making your posts shorter than usual. An average blog post can be anywhere from 2000 to 5000 words long, while an infographic only requires 500 to 1000 words. This means that you can convey more information in a shorter space.
When designing your infographic, remember that some viewers may struggle to read small font sizes. You should use large fonts for your infographics. Don't rely too heavily upon color. Make sure all text is legible.
Here are some more tips
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Choose an Infographic Template. There are many free templates online. Canva, Piktochart and Google Slides are the most used templates.
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Create your Infographic. You can use the template to create your infographic. You can use any kind of media that you feel is appropriate for your audience. An example of this is a infographic that shows the best restaurants in Seattle.
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Add Text. Add text after you've created your infographic.
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Add images. Add images to your infographic. These can be pictures, charts, graphs, or icons. Make sure your picture is relevant to the topic you are adding.
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Make It Interactive. Interactive elements like buttons, maps and links can be added to your website. This will help engage your audience.
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Share. Share your infographic after you're done.
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Measure. Measure. Are people clicking through to your website or not? Did they sign up to your email list? What was their reaction to your infographic?
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Improve. Is there anything you can do to improve your infographic What could you do better next year?
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Repeat. Do this again!