Several factors can be considered when determining your advertising strategy on social media, such as user demographics, video content, and mobile devices. To get the most out of your advertising efforts, you should analyze user behavior across all of these channels to make sure you are maximizing your return on investment. Learn the most critical statistics and insights to ensure your brand's success. You will be able determine which strategies are most effective for your brand after reading these statistics.
Mobile devices
The number of smartphone users is growing steadily. In 2017, 85% of internet users had a smartphone. This is a significant increase from the 35% of smartphone users who owned smartphones a year earlier. These new smartphone users are typically younger, more educated, and higher-earning. Urban areas are also home to mobile phone users. Women own approximately the same amount of smartphones as men. Marketers need to consider the demographics to decide which channels will be most effective in converting device users into customers.
Among the demographics that consume media, the most common use of a mobile device is shopping. More than four hours are spent on their mobile phones by mobile users. The majority of them are ready to buy, and are much more likely to purchase than their desktop counterparts. Mobile internet usage will surpass desktop internet use by 2020. By 2020, almost 40% of all ecommerce transactions on mobile devices will be done via mobile devices. To make matters worse, fifty percent use their phones to brush their teeth before they go to bed.
Shared video content
Social media is a place where video content can drive the most engagement and share than any other type. Breadnbeyond reports that video content has a higher chance of generating more response than any other type. These are key statistics that will help you plan your next social media strategy. Continue reading to learn more about video marketing and how you can get started.
People are now watching more online videos than ever. Additionally, consumers are engaging with brands via videos. Biteable claims that over two billion people visit online videos every week - nearly half of internet users. Marketing professionals can be encouraged by the fact that these users are typically young and financially secure. YouTube users average watching videos for around 1.3 hours each day.
Ad frequency
For determining which campaigns are most successful, it is essential to distinguish between campaigns in the ad frequency information. By identifying which campaigns are producing the most results, you can easily make changes to your ads. Below are some ways you can segment ad frequencies by campaign. You can visualize the differences by using a bar diagram. Alternatively, you can use an excel sheet to record the statistics by campaign. It is also important to keep track of changes in your statistics by campaign.
Social networks use their own algorithms to determine the best times to post and reach posts. To increase organic reach on Facebook, it is no longer a good idea to post multiple updates per day. It is far more beneficial to post one update per audience. Similar results were found for Instagram, Twitter, LinkedIn and Twitter. Facebook is more successful with a single post in the middle of the day. Instagram seems to prefer live video over videos.
User demographics
You can target your audience better by using social media advertising user demographics. For instance, Facebook has seen a nearly twofold increase in the number of people 25-49 over the past four year. Twitter users are also younger. 26% (or 26%) of its user base, is between the ages 30 and 49. Instagram's userbase is also younger. 35% of Instagram users are between 25 and 34 years old, while 30% of Instagram users are 18-24 years old. Depending on the product or service you are offering, demographics are essential when it comes to creating a marketing strategy.
It might seem daunting but it is possible to identify your ideal audience using social media advertising user demographics. Understanding your audience is the first step. The key elements to consider are their demographics and age preferences. A survey found that approximately two-thirds (or more) of Americans spend at least two hours per day on social media. This is a significant number to keep in mind as you choose which social media platform.
FAQ
What's the main purpose of content marketing
Content marketing is all about providing customers with valuable and relevant information. This can be done by various channels like email campaigns, whitepapers, or blog articles. Delivering value is key.
How do I get started in Content Marketing?
Start by identifying your audience. Who are they exactly? Which are their needs How can you help them? Once you know who you're writing for, you can determine where to focus your efforts.
Why do I need a Content Marketing Strategy? Why not just post social media updates or send emails?
Two main reasons you may choose to ignore a Content Marketing Strategy.
-
You may believe that email marketing or social media posts will be enough to get people talking and sharing your brand's story.
-
It's possible to assume that sharing this content via social media and email marketing is not practical.
Both of these assumptions is incorrect.
Email marketing and social media posts can be great ways to communicate with customers and prospects. However, they aren't enough by themselves.
You can't rely on an email campaign to reach your goals. An email campaign alone won't help you reach your goals. It must be part of larger strategies. You can't rely on social media to help you reach your goals. They need to be part of an overall plan.
This is where a Content Marketing Strategy comes in. You can control your entire content creation process by having a clear strategy.
As a result, your time will be more focused on other aspects of your business such as increasing your conversion rates and growing your audience.
While there are many advantages to having a Content Marketing Strategy in place, it does not make it easy.
It is important to have a strategy.
What is Content Marketing?
It's a strategy that involves creating valuable and relevant content on your website or blog. This content can be text, images, or infographics. It helps to keep customers interested and attract new ones.
How does Content Marketing Strategy help me?
Content Marketing Strategy provides you with access to data you don't normally have. This data allows you to measure which types of content perform better than others.
It will help you determine the best strategies to increase traffic to your website. It gives you insight into your audience to help you develop better content.
This means that you will be able to spend less time worrying over what type of content works and more on what doesn’t.
An analysis of your audience's response to your messages can be done through a Content Marketing Strategy.
You can find out their preferred content by analysing these messages. You can then create similar content and continue to develop your successful ideas.
A Content Marketing Strategy can help you track the performance of your content. You can see which content types convert well by sharing more.
In short, a Content Marketing Strategy is the key to ensuring your content performs as intended.
Statistics
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
External Links
How To
Why do you need a Content Marketing plan? Why Not Now?
At first, content marketing may seem overwhelming. You don't need to do everything at once, but it is possible. Start small.
Take one step at a time. You risk wasting your time and making yourself sick if you do too many things at once. Instead, you should focus on one task at a time until it is mastered.
Start small. Don't worry about perfecting every aspect of your content marketing plan today. One piece of content marketing should be your focus. As you become more comfortable, your efforts will naturally grow.
Learn from past successes. You can build on your previous successes by leveraging your existing network. Reach out to influencers in your industry and ask if they'd be willing to promote your content. You can also organize an event and invite bloggers.
Start somewhere even if you've never made content before. Begin with something basic. Perhaps you will write a blog post or host a webinar. Regardless of what you do, ensure that you have the ability to measure its effectiveness.