A content marketing platform is a great way to maximize your marketing budget. There are many options, including StoryChief (CoSchedule), Percolate (Percolate), and HubSpot. Whichever one is best for your needs, you can rest assured that it will help your business. Here are some of the benefits and drawbacks to each. Let's look at these options together and determine which is best for our company.
StoryChief
If you are in the process of implementing a content marketing strategy, StoryChief is an excellent choice. StoryChief's intuitive interface will simplify your content marketing campaigns. You can choose which platforms to publish your content on, automate content publishing, and streamline your content review process. You can also choose to include social media campaigns within your content, eliminating the need to utilize separate tools. This tool will instantly promote your content across multiple channels.
This software allows marketing agencies to easily run successful content campaigns and scale up their businesses. It integrates with clients' CMS systems, social media channels, and other platforms to facilitate collaboration and publishing. StoryChief claims it can increase customer engagement, sales, as well as digital footprint. Its marketing calendar gives marketers a complete view of content performance and allows them to manage all aspects of their content life cycle in one place.
CoSchedule
You have come to the right spot if you are looking for a content platform that will help manage your calendar. CoSchedule's schedule feature allows users to schedule posts, track social media, and more. You can drag-and drop to move campaigns between dates. It is easy to keep tabs on everything and ensure your marketing efforts receive the attention that they deserve.
CoSchedule allows you to create social campaigns even without writing blog posts. Templates can be used to quickly create a social schedule for those who don't have enough time. A campaign can be saved as a template by adding a single social media posting to it. CoSchedule also allows you to promote older blog posts. The platform can be used for scheduling social posts, sending emails, and managing ads.
Percolate
Percolate is a content marketing platform that allows you to create, deliver and track content. It offers solutions that introduce visibility to the marketing process, and it is integrated with other systems and tools. It recently received additional funding and has added premium prospecting capabilities. You can read on to learn about the platform. You'll be glad that it was.
Its powerful content management system lets marketing teams manage campaigns and create content from one central location. Percolate facilitates collaboration between departments and teams by providing enterprise-grade approval channels and an image editor to edit content. Percolate offers customizable topic- and tag analytics that can be used to measure the success of each campaign. It helps marketers create editorial calendars, manage content, and help them to plan for different channels or teams. Percolate makes it easy to manage social networks and track users' interactions.
HubSpot
HubSpot is a content marketing platform that can help you attract customers. HubSpot makes it easy for companies to connect with leads by providing value to their users. The platform can also track user behavior and follow up on those leads. This is an excellent way for your business to achieve its goals. The right platform is essential.
You may be new to the field of content marketing. HubSpot is an excellent tool for helping you build a solid foundation to your content marketing plan, capture more prospects, and convert those leads into sales. However, there are some common mistakes that you can make as you use the platform. Here are 38 common mistakes made by businesses with HubSpot. Converting leads in to opportunities is one the biggest hurdles.
Scripted
The Scripted content marketing platform offers a wide range of writing services, collaboration tools, and analytics to help you measure and optimize the performance of your content. This platform automates content creation with tools that include collaborative editing and approval as well as writing tools. The platform also features a marketplace of freelance writers. Sign up now for a free trial to find a writer or sign up for the paid version to get started with your project.
You will need a content plan to begin using Scripted. To achieve your business's goals, you will need a content strategy. This can be a difficult process and you should communicate your content ideas to your entire team. Scripted has a number of recommendations that can help make this easier. The platform's Recommended Content feature makes use of artificial intelligence to optimize content even before it is written.
FAQ
What is the average time it takes to start content marketing?
It depends on how big your company is. It is more difficult for smaller businesses to invest in content marketing right away. But it can pay big-time if your are willing to put in the time.
What is the goal of content-marketing?
Content marketing provides valuable and relevant information to customers. This can be done by various channels like email campaigns, whitepapers, or blog articles. Delivering value is key.
How can I measure success when using content marketing?
There are many ways to assess the effectiveness of your content-marketing strategy.
Google Analytics is one of the best measurement tools. Google Analytics allows you to see the origins of your targeted traffic and which pages they most often visit.
It also tells you how long each visitor stays on your site before leaving.
You can then use this information to improve your content to get people's attention and keep them engaged for more extended periods.
These questions can also help you determine the success of your content marketing efforts.
Are my new subscribers getting any value out of my email newsletters? What proportion of my mailing list has become paying members? How many people clicked through to my landing pages? Does clicking through result in higher conversion rates?
These are all important metrics to track and monitor over time.
Another great way to measure success in content marketing is to track the number of people sharing your content on social media.
Consider starting now if this is something you aren't doing. It could make all the difference in whether you are seen or ignored in your industry.
How much should I spend on Content Marketing?
It all depends on how many leads are you looking to generate. Depending on industry, the average lead cost is between $5-$10. We spent $20 per lead when we started our business. Today, we spend an average of $6-7 per lead.
How does Content Marketing Strategy help me?
A Content Marketing Strategy gives you access to data you wouldn't otherwise have. This data allows you to measure which types of content perform better than others.
It helps you identify the strategies you should use to drive more traffic to your site. It gives you insight into your audience to help you develop better content.
This allows you to focus on the good content and less worrying about whether it works.
You can also use a Content Marketing Strategy to determine which messages are most popular with your audience.
You can find out their preferred content by analysing these messages. You can use the same content to keep your winning ideas going.
A Content Marketing Strategy is a tool that helps you monitor the performance of your content. As you continue sharing different content types, you can easily see which ones convert better.
In summary, a Content Marketing Strategy will ensure that your content performs to its potential.
Which content marketing agencies are the most effective?
The majority of content marketing agencies have extensive experience creating content strategy for clients.
Their expertise can save you time and help you to create a personalized plan that is tailored to your needs.
But don't assume that every agency has the skills you need. Some agencies specialize in niches like eCommerce. Others specialize in certain industries, such as law firms.
Ask them about their specialties and you'll find the right agency for you.
Statistics
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
External Links
How To
How to Write a Press Release That Is Effective
Press releases can help you establish authority and credibility in your chosen niche. You can also build relationships and connections with journalists, as well as other influential contacts.
Many business owners are unable to create compelling press releases due to lack of the required skills.
Here are some tips to keep in mind as you develop your next press release.
Know Your Niche
Before you can begin to write your press release you must understand your niche. This is how you identify your niche, your strengths and weaknesses, and what makes each of you stand out from the rest.
For example, suppose you're a real estate agent. If you are a real estate agent, it might be worth including information about your professional affiliations such as the association to which you belong and how long have you been practicing in this industry. Also, you might mention your ability to work with clients and offer excellent customer services.
Keywords Included in Your Title
Your press release title is often the most important section of the document. It's the only section that appears in search engines, so it needs to grab attention immediately.
Your product or service keywords are the best keywords to use in your titles. For example, if your business sells custom-made wedding dress, you might use words like "bridal gowns", "wedding dresses", or "customized wedding dresses".
Make sure your headline is relevant
Your headline is your first line in a press release. It is what people will read first. Your headline must be catchy, relevant, and engaging.
A press release is a first attempt at creating one. You may not know exactly what type of content will work best. Test different headlines against one another. Compare the click rates to see which headlines are most successful.
Google will also allow you to type in your company name with the phrase "press release" The top results will provide you with a good idea about what topics work well.
You might have heard it said, "Write for yourself, but publish to others." That's true, but you don't want to simply throw together a press release without thinking about who your audience is.
Create With A Purpose
The majority of press releases include three sections.
Each section includes specific elements that allow readers to quickly grasp the key points of your message.
Executive summary
This is the shortest and least detailed section of your press release. It usually contains one paragraph, which summarizes the content of your press releases.
Body
This area is where you will provide information about your product. You can use this space to describe the benefits of your products or services.
Conclusion
This is your final section of the press release. It contains two paragraphs. First, summarize the key takeaways from your body. You can then end your article with a positive statement about your company.
For example, here's a sample conclusion:
"My new book is full of practical advice for anyone who wants to improve health and wellbeing through exercise. I hope that my book helps me achieve my personal goals.
Make sure to include URLs
It's a good practice to include a link on a press release to your website. However, there are several types to choose from.
A quick overview of the various types of links you should include with your press release:
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Email: Make sure you include a URL when sending a press release by email.
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Social media: Add social media sharing buttons on your site. This way, any user who shares your press release will automatically link to your site.
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Blog: Create a blog post about your press release. Include a hyperlink to your press releases in the text.
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Website: Use the URL provided in your press release as a link to your website.
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Directory: Submit your news release to online directories, such as Digg or Yahoo! Press Release Directory.