Some tools will help you track keyword trends and content. This list includes Google Docs (Canva, Notion) and SurferSEO. These tools will help you improve the quality of your content as well as your SEO. These tools can also assist with data visualization. Although the tools here aren't necessarily comprehensive, you will find one that is right for you. This list is continuously updated to reflect the most current tools. Please check it often.
Canva
Canva added video to its offering recently, making it easier for content marketers and advertisers to create short videos for advertising, social media, and presentations. The platform is easy-to-use and has a variety of stock videos and photos. You can modify your templates by adding or removing photos, changing fonts and changing layouts. It is easy to use, and users can upload multiple photos or videos.
Google Docs
Google Docs is an excellent tool for collaborative writing as a content marketer. Google Docs allows you to share documents with multiple collaborators, and modify permissions. You can share the link with anyone. Click Share in the upper-right corner of the document to create a link. Next, select the "Get Shareable Links" option. Once you have copied the link, you can share it with your friends.
Notion
Notion is a digital library which allows you to store articles as well videos and podcast episodes. You can organize your content into different categories and add relevant properties. You can also create custom views and set reminders. Notion allows you to take notes on pages that have been bookmarked. It's a great tool to track your tasks and create your own content calendar. Notion is a great tool for content marketers.
SurferSEO
SurferSEO provides a content marketing resource that will make a huge difference in optimizing your site to the ever-changing search engines algorithms. It is cloud-based and eliminates all manual guesswork. The tool also takes into consideration variations in content and images. It also shows you keyword rankings on images. This is a useful feature if you want to make sure your content is optimized for search.
Atomic Ally
Atomic Ally is an automated tool that will improve your content. Atomic Ally uses AI to analyze and improve blog posts and content. It can help you to make your content more friendly and professional, as well as correcting spelling and grammar. It provides dashboards which give you important insights into your content. It can also identify inconsistencies and suggest changes.
Outbrain
Outbrain is free and offers tools to content marketers to promote their content. It uses location analysis, behavior and interests to recommend relevant content. It connects marketers and publishers to reach their audience. It helps to monitor content quality and reduce deceptive techniques. To create targeted marketing campaigns, Outbrain tools can be combined with other tools from content marketing agencies. Read on to learn more about these tools.
Frase
Frase is an online content marketing tool that analyses your content and suggests keywords. Its advanced scoring system lets you compare your content against search recommendations. This is a great way to improve your ranking. The software also suggests questions to include in your content. These questions can be found in a separate section of the top navigation bar. External writers may also be able to view your brief. The content editor can provide useful statistics and suggestions about your competition.
Google Trends
In the content marketing world, using Google Trends to identify what your competitors are doing is extremely useful. It is possible to target the same market as a competitor when you launch a new product. While the new iPhone 8 received twice the attention in the United States than its predecessor, the general trend for new products is lower. Google Trends allows you to see which keywords and topics are most popular among your competitors.
Google Forms
Google Forms can be a great tool to gather leads and collect information from site visitors. Google Forms are very easy to create and you can customize them to suit your brand. A sample form is available for beginners to get you started. After you have created the form you will need to fill in your desired fields. The "Customize" button will allow you to add your branding.
FAQ
Why is content marketing important?
HubSpot reports that the average person spends almost two hours per day reading content, on social media and in their newsfeeds. They also watch TV, read magazines, browse websites, listen to podcasts, or look at newspapers. That's a lot of time spent with content!"
Are you a content marketer?
Absolutely! You can use content marketing for any business. Content marketing works for all types of businesses, regardless of whether you offer products or support, or offer training. Customers can learn more about your company by creating content and staying connected.
What's the difference between content creation and content marketing?
Content marketing is the idea that all great brands have the same message. They provide valuable information that people need and want.
Content marketers are skilled at creating the right content for every channel and time.
They are also able to create a strategy for promotion and distribution.
That is, they think strategically about the things they do and what it means.
This core skill is essential for a content marketer to succeed.
Do I need an agency for Content Marketing?
No! There are plenty of tools available online that make it easy to create high-quality content. Agencies tend to charge higher prices for their services.
How easy is content marketing to measure?
Yes! Yes! It helps you determine whether your efforts were successful and whether you need to make changes.
You can track how many visitors came from various sources--including organic search, email, social media, paid to advertise, and more--and track conversions like sales leads and purchases.
These metrics will show you which pieces performed well and highlight your most important opportunities.
What is one of the main goals of content marketing?
Content marketing is about creating valuable and relevant content for customers. This should be done through different channels such as email campaigns, blog articles, white papers, etc. The key is to deliver value to your audience.
Statistics
- Seventy-two percent business to business (B2B) (mailchimp.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
External Links
How To
What are some of the best content marketing tools?
Although no platform is perfect for every industry, most industries have at minimum one preferred tool. Hubspot is a popular tool among marketers because it has been proven to increase conversions by 50%.
All tools are not created equal. Some offer better analytics tracking, others allow for easier collaboration between different teams, and others offer features such as A/B testing that may improve your content marketing ROI.
Consider the following before you make a decision about a particular platform: What are the pros/cons of each? What will it do for me now? What about 2 years from now?
Entrepreneur Magazine lists the top five content-marketing platforms.
Marketo Content Studio - Content Marketing Platform #1
Marketo is an enterprise social media management software provider. It offers a suite of products and services, including CRM software, social publishing tools, and analytical dashboards.
A content studio is also available that allows businesses to access a collection of pre-made graphics and templates that can be customized into custom designs.
This means that you don't need to spend time creating graphics or writing original content. Instead, you can instead focus on creating compelling content that speaks directly and effectively to your target audience.
Marketo allows you to easily add images and videos to your blog posts. This is one of the reasons Marketo has been so successful. This visually enhances your blog posts and increases reader engagement.
Marketo requires that you upload your files to Marketo in order to edit them.
Trello: Content marketing platform#2
Trello works in the same way as Kanban boards when it comes to project management. Both feature task lists that users can assign to each other and track progress.
Trello allows you to set up individual boards for each team member and give them specific responsibilities. It facilitates information sharing among employees.
Trello, however, doesn't need any special software to work. It can be used on any device.
Trello allows you to invite others to collaborate on projects, without sharing sensitive data.
You can also create a private board to share only the essential information to the people who are required to complete a task.
Google Suite Content Marketing Platform 3
Google offers a variety of products specifically designed for business owners. Google Docs, Sheets and Slides are all part of the company's G Suite.
It's important to note that these applications aren't free. Each user will be charged separately. You can use them for multiple purposes with many plans starting at $5 per month.
If you wish to embed a link on another website in a document you will need to buy two licenses.
However, if you just want to create one document, you can do so for free.
Google tools have the advantage of being compatible with Gmail and other applications. Google tools can be used to send documents links via email, and you can store data in Google Drive.
Hubspot 4 Content Marketing Platform
HubSpot is a highly popular web-based marketing tool that offers plenty of functionality.
The platform allows users to manage all aspects of their website, landing pages, blogs and other websites. For instance, they can create automated emails and track conversions.
HubSpot integrates with Salesforce and WordPress so that you can connect all three.
HubSpot integrates with more than 200 third-party applications. This is one of its most important features. This allows you to automate processes and create reports based upon real-time data.
While you won't be able to publish content directly from HubSpot, you can export it into many formats, including HTML, PDF, and Word.
HubSpot offers an unlimited trial version of its pricing platform. But once you upgrade to the paid account, you get unlimited access to everything.
HubSpot can help you find a blog platform, eCommerce solution or any other tool.