Content marketing stats are essential for measuring success. Written content is the most popular form of online marketing, with 98 percent of marketers using this method. Email and organic social are the next and third most common forms of content-marketing, respectively. Successful measurement of results is key to any strategy in content marketing. Content marketing requires a strategy. Below are some content marketing stats to keep in mind:
Blog posts with images have a 94% higher click-through rate
In a recent study, Buffer, a social media scheduling service, found that the top-ranking blogs had an average of one image per 350 words. This is good news for those who want to increase their audience's engagement and stay on their website for longer. Using images in your content is a great way to link paragraphs and clarify ideas. Images encourage interaction and tone by highlighting tone.
The ability to add images to your content can help increase your view-through rates by as much at ninety-four% Research shows that posts with images are 94% more popular than posts without images. Images make content easier to read and increase traffic. Images should be chosen carefully to reflect your brand identity and be optimized to show up in search results. Posts can contain multiple images.
Blog posts that contain long-form content are more likely to be shared on social media
Long-form content is more likely to garner social shares than shorter posts. BuzzSumo discovered that articles longer than 1000 words were more popular than shorter posts. The study also found that longer content is more likely than shorter to engage readers. Google rankings are influenced by the quality of inbound links.
Promote your blog posts with long-form articles through your existing content to increase their social shares. It's a smart idea to go through older content to see if there are any opportunities to link it to the newer material. Your new content can gain traction by using the content that has performed well. Here are some great ways to promote your long-form content.
Blog posts that include video are more likely to be shared on social media
Video can be a great way to drive traffic and increase engagement. It can ignite your marketing campaigns, so to speak. Your blog can also include video content to increase traffic and social share. Here are some tips to help you integrate your videos into your blog posts. These five blog posts feature video. The social shareability of your blog can be increased by embedding a video.
Engaging videos will improve your chances of being featured in Facebook's News Feed. Facebook assigns stories a relevancy score. Stories that are most relevant to your audience will be at the top of your News Feed. Aiming to get more views for your videos, you can include a call-to-action at the end of the video, which is the "virtual handshake" you exchange with your viewers. You can get your video noticed simply by saying "to learn about it, click here".
FAQ
How does Content Marketing work
A visitor to your site is searching for something in particular. Good for them if they find the information they seek. If they don't, they'll move on to the next provider. Content marketing allows you to create valuable and useful information that solves problems and answers questions. This content can also be used on social media, email and other platforms. This ensures that everyone has access to the content.
How much should I spend on Content Marketing?
The number of leads that you are looking to generate will determine how much. Depending on the industry, the average cost of a lead is $5-10. In our case, the average cost per lead was $20 when we first started our company. Today, we spend an average of $6-7 per lead.
How can content marketing strategies be effective?
Start by deciding what kind of content content you want. Next, identify your target market and the ways they use the internet. Next, determine which channels are most effective in reaching your target market. Then, select the appropriate keywords for each channel and create compelling copy for each piece.
Statistics
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
External Links
How To
How to make a video for content-marketing?
Content Marketing Videos are one of the most effective ways to communicate your message to your audience. You can connect with your audience by sharing stories that they are interested in. But how do you make them stand out from the rest? Here are some suggestions for making videos that are noticed.
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When creating a video, it's important to realize that no one size fits all. You need to make sure your video speaks directly to your audience. The message you want to convey is not applicable to all viewers.
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Don't choose the cheapest platform when choosing a platform. YouTube, Vimeo (Facebook Live), Periscope and Instagram are some of the platforms that you can choose from. You can save money and increase engagement by choosing the right platform.
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Subtitles are a must when you're filming! It makes it easier for people to understand your language barriers and makes videos more accessible.
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Also, before you begin, think about these three questions: Whom am I talking to? What is the purpose of this video? And what does my video mean to me? Once you have answered those questions, you'll find that creating videos becomes much easier!