You know that creating quality content is a laborious process. The process can be time-consuming and exhausting, from researching your topic to writing your copy and sourcing visuals. But you don't stop working once your content goes live. By repurposing your content, you can get more mileage out of your efforts and reap various benefits.
Here are some 9 reasons why repurposing existing content is beneficial to content marketers.
- Generate buzz
By repurposing your content, you can generate buzz about your brand.
- Build authority
By repurposing content, you can become an expert in your field and share your knowledge across different platforms.
- Boost SEO
Repurposing existing content allows you to create new pages and posts that are optimized for different keywords. This will boost the search engine ranking of your website.
- Stand out from the Competition
You can make your message stand out by repurposing it in a unique and creative way.
- Save time
You can save time by repurposing existing content. This is because you don't need to come up with brand new ideas.
- Increase your website traffic
By creating new posts or pages that link back to the site, you can increase traffic through repurposing your content.
- Extend the content lifespan
Repurposing can help extend the lifecycle of your content. Share it in a new format or on a different platform.
- Build trust
Repurposing your content will help you to build trust by using consistent messaging on multiple platforms.
- Educate your audience
Repurposing material can help you to educate your target audience by presenting it in different formats which appeal to various learning styles.
Conclusion: Repurposing content has many benefits for content marketers. It can save them time and money and also help to build authority and generate new leads. By repurposing the content you create, you can reach a new audience, improve your messaging and extend its lifespan. Repurposing your content also lets you experiment with various formats and platforms. It helps you discover ways to engage audiences and stand out.
To start repurposing your content, start by identifying your most successful pieces of content and brainstorming ways to present that content in different formats or on different platforms. You could convert a longer article or blog post into an audio or video podcast episode or infographic.
Remember, repurposing content doesn't mean simply copying and pasting your content into a new format. Make sure to adapt your content to the new format and platform. This will make your content more engaging for your target audience.
The Most Frequently Asked Questions
How often can I reuse my content?
Repurposing content is not a set schedule. It depends on the content strategy you have and your goals. Repurpose content that is popular or evergreen. These pieces will be more effective in other formats.
Can I repurpose content that has already been repurposed?
Yes, you can continue to repurpose content as long as it remains relevant and engaging for your audience. However, be sure to update the content as needed and avoid duplicating content across different formats or platforms.
What are the best platforms or formats to use for my content?
Consider who your audience is and what they like to consume their content in. You can experiment to see what formats and platforms generate the most leads and engagement.
How can I avoid the duplicate content penalty when repurposing my content?
Avoid duplicating the content on multiple pages or domains.
How do I measure the success of my repurposed content?
Track metrics such as website traffic, social shares, and lead generation to determine the success of your repurposed content. You can ask your audience about their opinions and gauge how they feel about the new formats or platforms.
FAQ
Why Content Marketing?
According to HubSpot, "The average person spends nearly two hours each day consuming some form of content--on social media, in their newsfeeds, while watching TV, reading magazines, browsing websites, listening to podcasts, and more. That's a lot spent on content!
What content marketing agencies offer the best services?
Many content marketing agencies have years of experience in creating content strategies and delivering them to their clients.
Their knowledge can save you tons of time and effort by providing a comprehensive plan based on your needs.
However, not all agencies have the same skills. Certain companies are experts in particular niches such as eCommerce. Others work with specific industries, like law firms.
Ask them where they specialize and find the agency that suits you best.
Why is content so important
Any digital marketing campaign needs to include content. In order to attract new customers you will need to create relevant content. Blogging is the best method to do this. Blogging allows you to build authority within your niche. This makes you more trustworthy. Trustworthiness creates credibility which can lead to higher search engine ranking. Organic searches are more popular than search engine rankings.
Is Content Marketing right for me?
Absolutely! Content Marketing works well for any type of business. You can sell products and services, offer support, or provide training. Content Marketing is a great way to let customers learn about your company, and keeps them connected.
What can I do to improve my content marketing strategy
You can improve your content marketing strategy by focusing on audience, content, and distribution. You must first understand your ideal customer. Also, find out where they are online. Once you know this information, you can tailor your content to appeal to them. You must also develop a distinctive voice and style that sets you apart from your competitors. Third, you need to figure out how to distribute your content effectively.
What is the average time it takes to start content marketing?
It depends on how big your company is. Smaller companies usually don't have enough resources to invest in content marketing immediately. It can be a great investment if you are willing to invest some time.
Statistics
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
External Links
How To
What is a content marketing plan?
A content marketing program (CMP), or content marketing plan, is a strategic document that helps to establish your goals, objectives, as well as strategies for developing and executing a website. It's a roadmap for reaching those goals through content creation and distribution.
The CMP usually breaks down into three major areas:
-
Your overall strategy. What do you want?
-
Your content strategy - Where will you find the right people to write, curate, and distribute your content?
-
How you will execute your strategy. Which channels are you going to use to share your content. And what types of content will you produce?
These are the four essential components of a CMP that is effective:
-
Goal Setting: Define your audience and define KPIs to measure success.
-
Audience research - Get to know your ideal clients so you can pinpoint the right places to search for them.
-
Strategy – Create a clear vision for where you are going. Divide it into smaller chunks.
-
Execution - Set realistic expectations around when you expect to see results from your efforts.