Email Marketing Performance Statistics
Email marketing statistics is a useful resource to help improve your marketing campaigns. Studies show that around 60% of consumers prefer emails with promotional messages. Twenty percent of social-media followers also want to get promotional messages by email. The majority of people check email at least 3 times per day. A further two-thirds go through their email at least three times per day. 58% of email users check their emails daily at the beginning of each day.
Also, it is important to measure the open rate of email messages. Many emails get opened and not read. The open rate in the US is 21.7 percent, which is one of the lowest in the world. This means that companies must improve their email open rates and read rate. To increase email open rates, companies should offer special offers, use colors and images to entice recipients to open the email.
Studies have shown that users like emails that are more personal. A personalized subject line accounts for 62% of all open rates. Personalizing emails will increase customer satisfaction. A personal address can help increase CTR up to 35%. Too much personalization can be irritating for some. In fact, the most irritating personalization factors are offers that are not relevant to the recipient's interests, expired offers, and promotions that have already been purchased.
Statistics from email marketing show that many marketers have difficulty maintaining an engaged list. Email marketing is a proven method of building loyal customers. Emails are cost-effective, efficient, and highly convertible. Emails can be used to generate leads, nurture customers, retain customers, and sell. The most common metrics for email marketing success are open rates, click-through rates, and conversions. These metrics will give you information about when to send email and when they are most effective.
Mobile email is a popular medium for reading emails. Nearly half the emails are opened from mobile devices. If your email isn't optimized for mobile, you could lose 85% of your potential customers. Mobile optimization is also important because most mobile users access emails through apps. 70% of mobile email users check email on their smartphones before opening it, and they delete bad-formatted emails.
Email campaigns that include videos can increase open rates up to 50%. Emojis have also been shown to reduce the number of complaints from email recipients. Emojis are an effective tool for holiday campaigns as they are more likely recipients to open them. Incorporating videos into emails can improve CTR as much as nine-fold. 81% of marketers say video boosts ROI and is used in their marketing campaigns.
Email marketing offers a better ROI than other forms. In retail, for example, the ROI is as high as 45 percent! Next is software/technology, marketing/PR agencies, and next comes technology/software. This ROI may vary depending upon the size of your email marketing department and the products that you market.
FAQ
What are the most common errors people make when starting a program for content marketing?
For any content marketing strategy, a plan is essential. Without a solid plan, your efforts will go unused and cost you money. Without a plan, you'll end up with tons of content that isn't useful or appropriate.
A well-thought-out content marketing strategy provides direction, focus, and goals. It helps to keep things on track as you move between phases. If you are doing social media campaigns, it might be a good idea to first analyze which posts get the most engagement. You will be able to identify which posts are most likely to drive traffic and which ones won't. Based on the results, you can decide if you want to create blog articles or videos.
Another mistake people make is not estimating how long a content marketing campaign will be effective. If your goal is to launch a new website tomorrow it makes sense for you to create content now. But if you've been working on a content marketing strategy for six months, you probably want to wait until you have more data before pushing out new material.
Great content takes time. Don't rush yourself or underestimate this step.
If you are a business proprietor and would like to learn more on content marketing, We recommend you to read our guide, How to Create Content That Works. This guide includes ten steps to help ensure your content marketing programs are successful.
Why is Content Marketing important?
HubSpot estimates that an average person spends close to two hours per day engaging with content. This includes social media, newsfeeds, reading magazines, browsing websites and listening to podcasts. That's a lot to spend time with content!
What are the benefits to content marketing?
By creating high-quality content, content marketing can help drive sales leads and sales. Content marketing is a constant stream of quality content that can help promote products and/or services. Content marketing also increases brand awareness and trust among potential clients. Finally, content marketing creates a positive image for your company.
How easy is content marketing to measure?
Yes! Measuring results is part of the process. This allows you to evaluate whether your efforts were successful, and if you need changes.
It's possible to track how many visitors came through different sources--including email, social, and paid ads, as well as track conversions such sales leads and purchase orders.
These metrics allow you to see which content is performing well and where your greatest opportunities are.
Why is a Content Marketing Strategy necessary? Why not just post social media updates or send emails?
Two reasons to ignore Content Marketing Strategy are:
-
Perhaps you think email marketing and social networking posts are enough for people to talk about your brand.
-
It's possible to assume that sharing this content via social media and email marketing is not practical.
Both of these assumptions are wrong.
Email marketing and social media posts can be great ways to communicate with customers and prospects. They aren't sufficient by themselves.
Your goals can't be achieved by an email campaign. You need to integrate it with a larger strategy. It won't be enough to just post on social media. They need to be part of an overall plan.
This is where a Content Marketing Strategy comes in. You can control your entire content creation process by having a clear strategy.
As a result, you'll be able to spend more time focusing on other essential aspects of running your business, like growing your audience and increasing conversion rates.
A Content Marketing Strategy is a great tool, but it doesn't necessarily make it easy.
It is important to have a strategy.
What is one of the main goals of content marketing?
Content marketing is about creating valuable and relevant content for customers. This can be achieved through various channels, such as email campaigns and white papers. Your audience should be able to see the value you are providing.
Statistics
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
External Links
How To
How do you develop a content marketing strategy?
It is important to first understand the content that you wish to create for your clients. Once you have this information, you can start creating content. This may require you to create an editorial calendar, and plan where your content will come from. Content should always have a purpose. It doesn't matter if it's blog posts, social media updates, e-books, or anything else, but they should all serve a single goal.
Once you have determined the content you want and who you are targeting, you need to know who they are. Who are they looking for? And why should they care about what you have to offer them?
Next is to find ways of communicating with your target market. However, social media platforms are a fantastic way to get in touch with people. There are also other options like videos, podcasts or webinars.
Next, you need to decide how you will communicate your message with your market. Then you need to determine what topics you'd like to cover. Again, this goes back to determine why you're writing the content. What problem is it solving? How helpful is it? Do they think it will make their life easier?
Once you have an idea of the content you are writing, you can start to think about what you want to share. Do you want to share information about your industry? On current events? Which products and services are you most interested in? This question will determine your focus.
After you've answered these questions, it's now time to combine all the pieces into one complete package.
You want to ensure that every piece of content you create serves its purpose. It's not a good idea to waste any time or energy. You must ensure quality in all your content.
Remember that great content marketing strategies have many moving parts.