Content marketing is a key element of top-of-funnel advertising. The goal of content marketing for top of funnel websites is to attract visitors, build brand awareness and build a relationship with the visitor. Secondary goal: To convert these visitors to qualified leads. Great content marketing ideas are videos that can be transcribed and indexed by search engines. Informational infographics, explainer and videos containing video content and infographics are also possible.
Informational content
The top of funnel marketing strategy must have two goals. Your content must first grab the attention of your target audience. Then, it should establish a connection with them. Once they've established a connection, your secondary goal should be to convert them into qualified leads. A blog series, or white paper, might be created by a company who makes anti-cyberattack products. This will highlight the best practices in protecting your corporate defenses from phishing attacks. This is why you shouldn't make a sales pitch. Instead, focus on creating content which highlights a problem and offers a solution.
Inspirational content
Inspirational content that is aligned with your brand is the best way to market top-of-funnel. Don't get too specific with your product - if your content is inspiring and aligns with your audience's concerns, you will eventually see a purchase coming. If you offer lessons on the piano, for example, you could give away a guide to success. This will help prospects move down the funnel and eventually to the checkout page.
Infographics
Using infographics to share information on your site can boost your SEO rankings and increase website traffic. These visual presentations make a strong impression on social networks like YouTube, Twitter, Facebook and Twitter. Micro Focus recently conducted a study that showed that people consume billions upon billions of internet content each day. This includes 500 million tweets and 4 million hours of YouTube video. There are also 4.3 billion Facebook posts. Infographics can help you break through the clutter to get your website higher in search engines.
Video content
Businesses looking to increase their customer base can use video content to attract top-of-funnel customers. These top-of-funnel customers have never heard of your brand and are eager to learn more. You can educate your customers and give them enough information to be interested in your business with video content. The goal of video content is to raise awareness and convert warm leads to customers.
Model of hub-and-spoke
The hub, at the top or the bottom of the funnel is the key piece of content that connects prospects and customers with the spokes. These pieces are usually informative, and their purpose is to drive readers towards the hub and spokes. Marketers must ensure that spokes and hub pages are designed to offer the most value. In this model, hub pages must be detailed and comprehensive, and spoke pages should be targeted at longer-tail keywords. A well-organized hub webpage will include visual elements that can raise its content.
Social media updates
Make sure you diversify your audience when creating social media updates for top funnel marketing. This will help improve the stability of your campaigns, and give you more testing opportunities. Your initial goal might be to increase sales, but it could shift to the customer journey. You must keep in touch with your potential customers until the time they are ready for you to sell. Social media updates can help achieve this goal.
FAQ
How do you make good content?
Good content should be interesting, useful, and shareable. The best content includes a call to action. For example, a button or link that allows users to sign up for a free trial or read more about a product or buy something from your website. Also, visuals can be used to easily share your content across different media platforms.
What is the role and responsibilities of content strategists?
Content strategists can help you understand what people search for on the internet. They optimize your site for search engines and help you rank well. They create content for social media sites like Facebook and Twitter. They also create copy for blogs, advertisements, and websites.
A content strategist is a member of a marketing team that helps organize an online strategy for a company. While content strategists can work alone, they will often collaborate with other members of the team to ensure each piece of content is useful.
How does Content Marketing Strategy help me?
Content Marketing Strategy grants you access to data that you would not otherwise have. This data allows you to measure which types of content perform better than others.
It can help you decide which strategies are best to drive traffic to you site. It provides insight into your audience's behavior, which can help you create better content.
This means that you will be able to spend less time worrying over what type of content works and more on what doesn’t.
A Content Marketing Strategy can help you determine what messages resonate best with your audience.
These messages can be used to help you identify the content that they are most interested in. You can then create similar content and continue to develop your successful ideas.
Finally, a Content Marketing Strategy helps you track your content's performance. You can see which content types convert well by sharing more.
In summary, a Content Marketing Strategy will ensure that your content performs to its potential.
What is the best Content Marketing platform?
There are many platforms on the market today. Each platform has its own pros and cons. Here are a few popular options:
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WordPress - It's easy to setup and maintain. Great community of users.
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Wix is easier than WordPress to set-up and maintain. You don't need any technical knowledge.
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Squarespace – The best option for those who already own a website.
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Blogger - Free blogging service.
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Medium – A place that writers can share their work.
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Instagram - An image-based social media platform.
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LinkedIn - A networking tool.
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Facebook - A social networking site.
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YouTube - Video sharing platform.
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Pinterest - Image-based platform.
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Google Analytics – Track visitor behavior.
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Hubspot - Email marketing software.
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MailChimp, Email marketing software.
Statistics
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
External Links
How To
How to make a video for content-marketing?
Content Marketing Videos are one of the most effective ways to communicate your message to your audience. By sharing stories that matter to them, they help you connect with your target market. But how do you make them stand out from the rest? These are some ways to make your videos stand out from the rest.
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The first thing you should know about creating videos is that there is no "one size fits all." Your video must be customized to fit your audience. You don't want to make your video irrelevant to anyone who views it.
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Choose the best platform for you. YouTube, Vimeo (Facebook Live), Periscope and Instagram are some of the platforms that you can choose from. Each platform has different features and benefits; if you choose wisely, you could save money while boosting engagement.
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Subtitles are a must when you're filming! Subtitles make your videos easier to understand and help people overcome language barriers.
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Also, before you begin, think about these three questions: Whom am I talking to? Why am I making this video? And what does this video mean to you? After answering these questions, creating videos will be much easier.