You can also use advanced content marketing tools in addition to traditional article marketing. Buzzsumo, a multipurpose tool, analyzes your content and helps find the most talked about topics. Buzzsumo helps you find key industry influencers and connects with them. The best thing? The best thing? How do you use it? Continue reading for more information.
Canva
Canva is a design and content marketing tool. Canva is an excellent choice for non-designers. It allows them to create beautiful designs as well as marketing collateral in a matter of minutes. You can use it for business purposes with the right dimensions for Instagram, Twitter and Facebook. Canva can be used to create content marketing campaigns that impress clients and increase brand awareness. It's important to understand that Canva doesn't require you to be a designer to use it.
Google Optimize
Google Optimize is an important part of a content marketing campaign. This Chrome extension is built using Google Analytics. It allows you to gain valuable data to improve marketing performance. Even though you are spending so much time creating high quality content, it's important to increase your website's conversion rate and bounce rates. Your bounce rate will be very high if you look at a report such as behavior-site contents-all pages. The good news? You can modify your strategies to decrease your bounce rate and increase conversion rates using the data that you have.
Hootsuite
Hootsuite is free and you may feel tempted to use it for all your social media needs. However, the platform also offers useful features for content market. Hootsuite Dashboard offers a clear overview and summary of key metrics. You have all the data you need without having to do anything. You can also make custom analytics boards and dashboards to track specific metrics. This tool is useful, but you need to be strategic about how you position yourself.
GetResponse
GetResponse is a powerful content marketing tool that can be used to create and distribute your content. This tool allows you build beautiful landing pages and emails that are responsive, import contacts and send surveys to your list. You can also use it to automate your email marketing, with advanced features like "if-then” rules that allow you to target customers based on their behavior. GetResponse also allows you to create surveys. Additionally, you can add custom fields or data to your contact lists. GetResponse offers over 500 templates that can be used to create different types of emails, such as welcome, educational, or sales. Although the tool costs a small amount, there are many features to help you in your content marketing campaigns.
Evernote
Evernote, for example, has a team that creates videos. They can target specific audiences with their content. To track and understand the interests and behavior of their audience, they use Google Analytics and Hootsuite. They respond to user questions on social networks and include links in their responses. Evernote is a mission-driven company and constantly keeps pace with its evolving audience. They can also adapt content to certain markets.
SEMrush
Semrush's premium content marketing toolkit helps marketers create, modify, and optimize their content. These data are vital for creating quality articles, generating content ideas and tracking and optimizing content. The toolkit includes tools to help marketers create, update, and audit their content. The toolkit has many features including a topic search tool to generate ideas for content, and identify keywords that are highly related to their products and services.
Trello
If you're looking for a content marketing tool that can keep track of your project from concept to delivery, Trello is a great option. Trello's powerful checklist feature allows you to keep track of everything, from images requirements to quotes from outside parties. Butler, Trello's smart assistant, allows you to complete common tasks in one click. Its custom buttons can even send cards to their assigned reviewers or archive them within specific lists.
FAQ
How does content marketing work?
When someone visits your site, they're looking for something specific. It's great if they find exactly what they want. They'll go elsewhere if they don't find what they need. Content marketing helps you provide useful and valuable information that answers questions and solves problems. This content is easily accessible across all channels (email, social media, etc.). so people will always have access to it.
What is it worth to hire a content strategist for your company?
You can find many freelancers or agencies that offer content-creation services at a reasonable price. Some companies may pay more to get the best possible project manager.
How much should I spend on Content Marketing?
It all depends on how many leads are you looking to generate. The average cost per lead ranges from $5-$10, depending on the industry. For example, when we first started our business, we were spending about $20 per lead. We now spend approximately $6-7 per Lead.
How can I improve my content marketing strategy?
Focusing on distribution, audience and content can help improve your content marketing strategy. First, you need to understand your ideal customer and where they hang out online. Once you have this information, it is possible to tailor your content so that they are interested in what you are offering. You must also develop a distinctive voice and style that sets you apart from your competitors. The third step is to determine how to best distribute your content.
Statistics
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
External Links
How To
Which are the most effective content marketing platforms?
There is no one platform that works across all industries. However, most industries will have at least one preferred tool. Hubspot, for example, has been shown to increase conversion rates by nearly 50%. This is why it is so popular among marketers.
There are many tools out there that offer different features. Some tools provide better analytics tracking and some allow for easier collaboration among different teams. Other tools have features like A/B testing, which may help you improve your content marketing ROI.
Before you decide to choose a platform, consider the following: Which platforms have the best pros and cons? Will it meet my needs now? What about in two years?
Entrepreneur Magazine's top five content marketing platforms are listed below.
Marketo Content Studio: Content Marketing Platform #1
Marketo is a social media management platform for enterprises. Marketo offers a range of products and services that include CRM software, social publishing tools and analytic dashboards.
The company also offers a content studio, which gives businesses access to pre-made templates and graphics. These can then be modified into customized designs.
This means you don’t need time to create new graphics and write unique content. Instead, you can focus on generating compelling content that speaks directly to your audience.
Marketo makes it easy to include images and videos in your blog posts. This visually enhances your blog posts and increases reader engagement.
Marketo is the only way to edit your video and image files.
Content Marketing Platform#2: Trello
Trello can be compared to Kanban boards for project management. They both feature lists of tasks on which users can assign and monitor progress.
Trello allows for you to create boards for each team member, and assign them specific responsibilities. Trello also allows for easy information sharing between employees.
Trello isn't dependent on any special software, unlike Kanban boards. So you can use it on virtually any device.
Trello allows you to invite others to collaborate on projects, without sharing sensitive data.
This allows you create a private group and give only the most essential details to those who must know them in order to complete a task.
Content Marketing Platform 3: Google Suite
Google has many products for business owners. Google Docs (Sheets), Slides (and many more) are part of Google's G Suite.
These applications aren’t free. You will need to pay for each user individually. Many plans start at $5 per user if you want to use them for multiple purposes.
Two licenses are required to be able to create and embed links from other websites.
But if you want to just create one document, it is possible to do so free of charge.
Google tools have the advantage of being compatible with Gmail and other applications. Google tools are easy to use and allow you to email links to documents. You can also store data in Google Drive.
Hubspot Content Marketing Platform 4
HubSpot is a popular web-based tool for marketing that provides a wide range of functions.
Its platform lets users manage various aspects of websites, landing pages, or blogs. For instance, they can create automated emails and track conversions.
HubSpot can also be integrated with Salesforce or WordPress so you can connect to all three.
HubSpot integrates easily with over 200 other third-party software applications. This means you can automate processes and generate reports based on real-time data.
You won't have the ability to publish content directly via HubSpot. However, you can export it to many formats, such as HTML, PDF, Word.
When it comes to pricing, HubSpot offers a free trial version. But once you upgrade to the paid account, you get unlimited access to everything.
HubSpot has everything you need, whether you're looking for an eCommerce platform or a blog platform.